Customers today are flooded with emails – and become selective on what they open. It is vitally important to make the first best impression with your prospects.
With that in mind, here are the 5 Most Important Reasons Why A Professional Email Address Is Needed.
Impression is key
If you’re trying to build a professional brand for your business, first impressions are important. Email is one of the most common forms of communication with your potential clients. A professional email address creates a sense of trust, especially if it is from a credible website. This will boost your company’s potential to attract new customers.
Branding
Because you are a part of an organisation, you carry its name wherever you are – even virtually. A branded email is no different than word-of-mouth marketing. You speak directly to a client; only it’s done on the web. If that happens often, and you fail to have your own address, then they won’t easily remember your product branding.
Trustworthiness
Associating the name of your business to your professional email address adds a buzz of interest to potential clients. Can you just imagine receiving an email from angie4w911@yahoo.com instead of angie@yourbusinessname.com. Chances are it will remain unopened or ignored. Your professional email address can be an easy recognition of your company. Customers will also start to remember the name of your business which builds brand awareness and trust.
Flexibility
You can create specific email addresses that channel emails to people in various departments in your business (ie admin@ or info@). This will boost your potential to respond quickly to inquiries. It is also easy to maintain continuity of the email address if someone leaves or takes a holiday as the alias can easily be changed to a new person and the customer need never know.
Control
Having your own custom business email address gives you control and organises your system. Through this process, you can easily create email addresses for new employees in your company and gives you the convenience of monitoring the inactive ones.
Now you’ve already feed yourself on the 5 Most Important Reasons Why A Professional Email Address Is Needed. Do you want to get started? For starters, you can head over to Google Workspace and check out the plans for professional email setup. If you need further help on getting your own professional email address, we can help. Contact us and we will brief you.