ABOUT PAY PER CLICK MARKETING
PPC marketing, also known as pay-per-click marketing, is undeniably the most effective marketing strategy for driving traffic to a website. The sponsored ads that appear at the top of Google search results are a perfect example of pay-per-click advertising – Google Adwords. Google, which serves as an advertising platform, exhibits relevant ads to audience when users conduct a search. If a viewer clicks on the ad that is applicable their search, it directs the viewer to your website.
HOW WE GET YOU STARTED WITH PAY PER CLICK MARKETING
PPC allows you directly to assess gain from your investment, giving more easiness to your marketing efforts. Choosing the right advertising that ensures maximum return on investment is key. Nifnix Resources has clear insight to implement a pre-meditated PPC campaign to gain assured conversions and traffic to your website. Here are some PPC methods. These are the five distinct types of Google Ads:
It is a common form of PPC advertising. Providers such as Google or Bing show your ads to users when people search for products or services using keywords. This is a proven advertising form of returning results.
Display advertising displays your adverts as banners, images, or text on the different websites across the internet. It differs from search advertising, in that you can target particular audiences. It helps to create brand awareness.
Remarketing uses browser’s cookies to show users specific adverts based on previous online actions Seeing the ads again may arouse a buying decision on user’s mind. It is an effective method that target people who has genuine interest in your products.
Google Shopping is effective for e-commerce websites. In this marketing form, the results appear in a riding fashion above main Google search results allowing potential customers to see your products and prices before they click on someone else’s website.
Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.