Paid Per Click Marketing (PPC)

ABOUT PAY PER CLICK MARKETING

PPC marketing, also known as pay-per-click marketing, is undeniably the most effective marketing strategy for driving traffic to a website. The sponsored ads that appear at the top of Google search results are a perfect example of pay-per-click advertising – Google Adwords. Google, which serves as an advertising platform, exhibits relevant ads to audience when users conduct a search. If a viewer clicks on the ad that is applicable their search, it directs the viewer to your website.

Why you should include PPC Marketing in your business?

3 major key points:

Paid gives you fast results

Paid advertising ensures reach and enables you to use your content to uplift your brand with targeted delivery and gain more lead generation. If your website does not appear on the first page of Google result obtained for a search engine, paid advertising puts ads for keywords and introduce in heavy traffic even without the work and time investment that search engine optimization implies. 

Target Traffic and Turn Visitors into Customers

Paid targeting can be very detailed, allowing a greater way to reach out to targeted viewers who are likely to become customers and match the demographic characteristics of your sales personas. Examine your analytics throughout all of your digital media and assess your viewers to recognize key denominators such as keywords, sites, demographics, job descriptions, desires, and popular discussions. Most of this data can be used to fine-tune your paid campaign targeting in order to attract more lead generation and thus drive engagement. 

Ads are measurable “You pay for what you use”

You can connect a very large audience when you run paid advertising campaigns. Associated costs with paid advertisements rely heavily on your goal or ad type in which we will guide you about your campaign and fix a monthly fee in accordance with your spending. 

Market Research

Precisely Focused Campaigns

Fast, Measurable, Success Rate

Increase Sales & Revenue

HOW WE GET YOU STARTED WITH PAY PER CLICK MARKETING

PPC allows you directly to assess gain from your investment, giving more easiness to your marketing efforts. Choosing the right advertising that ensures maximum return on investment is key. Nifnix Resources has clear insight to implement a pre-meditated PPC campaign to gain assured conversions and traffic to your website. Here are some PPC methods. These are the five distinct types of Google Ads:

Search Advertising

It is a common form of PPC advertising. Providers such as Google or Bing show your ads to users when people search for products or services using keywords. This is a proven advertising form of returning results. 

Display Advertising

Display advertising displays your adverts as banners, images, or text on the different websites across the internet. It differs from search advertising, in that you can target particular audiences. It helps to create brand awareness. 

PPC Remarketing

Remarketing uses browser’s cookies to show users specific adverts based on previous online actions Seeing the ads again may arouse a buying decision on user’s mind. It is an effective method that target people who has genuine interest in your products.

Google Shopping

Google Shopping is effective for e-commerce websites. In this marketing form, the results appear in a riding fashion above main Google search results allowing potential customers to see your products and prices before they click on someone else’s website.

Video campaign

Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.

OUR APPROACH TOWARDS

PAY PER CLICK MARKETING

T

COMPETITOR RESEARCH AND ANALYSIS

Competitor analysis is vital to create an effective PPC campaign. The competitive research gives an understanding of what your competitor is excelled at and not. We analyze competitor selection, keywords, adverts, and destination pages. Our company experts drive efforts on these for a perfect campaign.

R

IDENTIFY RIGHT KEYWORDS

Identifying keywords is next. Users initialize the search with queries and we use keywords that match the search query to target users. We take step by step approach through the process of including keywords with your own product that you will have a chance users will come across you. 

z

START PPC CAMPAIGN

PPC is created, next to start the campaign that works out your goals, deciding where to advertise, choosing the keywords, define a budget, and set the PPC advert and link to relevant pages. We begin by bidding on the right keywords and with an attention-grabbing headlines for your campaign.

CAMPAIGN REPORT AND ANALYSIS

Our PPC report and analysis give a deep analysis into what’s going with the present campaign. The report presents a detailed performance review that measures if the goals set in the campaign are met. On the whole, it reflects the total performance of the campaign.

w

AUDIENCE RESEARCH

Then comes the audience research that form the basis for PPC marketing. We conduct thorough audience research to easily reach customers interested in your products or services. This strategize target specific marketing campaign that lead to more conversions and more revenue.

CREATE PPC CAMPAIGN

PPC campaign is built around factors that generate traffic to your website – competitor analysis, audience research, budget, and right keywords. Upon sticking to the latest Google updates we do effective PPC campaign management that will benefit you more in attracting customers and conversions.

MONITOR AND OPTIMIZE CAMPAIGN

Monitoring PPC advertising helps you meet your marketing goals. Analytics tool track exactly what’s happening on your website, which ads are delivering results, and how much it cost for each conversion.

OUR PPC ADVERTISING CAMPAIGNS HELP YOUR BUSINESS GROW WITH PROVEN STRATEGIES. JOIN US TO BOOST TRAFFIC, MORE CONVERSIONS AND MORE REVENUE WITH CAMPAIGN THAT MAKES YOU STAND OUT IN THE CROWD.

Ready To Make a Real Change? Let’s Build this Thing Together!

14 + 14 =